After collecting the information of needs, objectives, target audience, formats, in short, all the initial information sufficient for a perfect understanding of the necessary structure for the production, this information is passed to a synopsis, which will guide the development of the survey of the costs involved in the production of the video - number of shooting diaries, scenery, locations, actors, extras, costumes, computer and graphic animation, track, voice, professionals, special technical resources, aerial image capture, light park. Finally, each video will have a specific characteristic and this will direct the necessary investment in its production. Typically, A Softcine have ways of adjusting and streamlining the investment with more cost-effective alternatives and offering production solutions according to the budget for the video. Therefore, when thinking about making a video, it is important to discuss the available budget, adjusting it to the budget.
We can list up to 10 steps, beginning with the briefing, the synopsis and budget. Once the budget has been approved, the script will be prepared, which, after approval, will be held a pre-production meeting, technical visit to the recordings, the recording itself, editing / sounding, approval and finally distribution.
Technically, a company audiovisual should not exceed eight minutes, except training videos that take an average of fifteen minutes. With the growth of the audience on internet channels, the length of the video should be suitable for these channels, usually shorter videos, between one and three minutes. In Internet channels, it is suggested that even the training videos be separated into shorter blocks to facilitate their visualization and also the absorption of the content.
Depends on usage. If it is for a launch, a specific marketing / sales campaign, event, or occasion should be tailored to its planning strategy. If it is an institutional material, such as company videos, the useful life can be up to two years, depending on the company profile and its need to update the communication. When the company works with high technology, the video has a much shorter service life, and a function of the constant evolution of information and equipment.
In sales actions, fairs, events, exhibitions, congresses, lectures, trainings, classrooms, ante-rooms and endomarketing works. The visualization of a video can be in different types of screens - TV, computer, cellular, tablet, screen with projector, etc. It can also be sent via digital media, DVD type, Blu-Ray, pen-drive, Hard Disk or posted on internet channels - youtube, vimeo, Facebook, Instagram, etc.
The video acts as a communication tool that by its technical characteristics can magnify details through camera movement, framings, lettertings, graphic inserts and special effects. It may reveal particularities of a product or situation that can not be demonstrated live or through writing. It is the most practical way to communicate with groups, audiences, or people who are at a distance.
Yes, without any doubt. The expertise of this communication tool facilitates the assimilation of content that gains strength with the impact of audio and image resources. The transmission of information is lighter, natural and even fun. A well planned and produced video shortens the time of the presentations, has more precision, especially when it is necessary to show many information at once.